Recruited NJ celebrity residents like Cake Boss Buddy Valastro, Shark Tank’s Barbara Corcoran, News Anchor Lori Stokes and Elvis Duran Morning Show’s Danielle Monaro to be offical tourism ambassadors, and wrote radio spots that ran on Z100. Learn more.
Wrote compelling print, tv, digital and radio copy and created a number of branding campaigns for clients including Standard & Poor’s, NYPD, Reynolds, Subway, Kraft, Amtrak, PricewaterhouseCoopers, Mercedes-Benz, Morgan Stanley, Siemens and more.
Created www.bergenforbusiness.com — and a marketing campaign around it — positioning the site as a solo destination for business owners in need of grants, loans, digital marketing help and other key (and free) services at a time they needed it most: post pandemic. Learn more.
Developed, spearheaded and executed a small business grant program awarding over $60 million dollars of relief funds to business owners covering six months of their rent and utility costs. Learn more.
Procured a data intelligence tool called SizeUp to help 47,000+ small business owners make the best, most informed operational decisions.
Ran a tv spot in various markets across the country highlighting everything Bergen has to offer to attract corporations to a County with over 200 billion in ratables.
There’s more…
Developed a diverse revenue model for an $18 million film center featuring live programming, workforce initiatives, a museum and more.
Spearheaded a 2-year initiative to develop a 22-acre Bio Life Science Technology Park advancing medical research and technology, creating jobs and attracting global talent.
Hosted briefings that yielded over $500 million in financial incentives and awards for corporations.
Executed a strategic public relations and advertising campaign for a 67-acre mixed-used development anchored by neighborhood.
Created a small business consulting program offering free digital marketing help to 2,600 business owners and counting.