How do you promote Bergen County, NJ as a tourist destination?
Through the household names that live there.
Recruit locally. Tout nationally.
Let’s be honest: Bergen County, NJ is not the first place travelers think to visit. Or the second. But if there is one thing Bergen County has going for it — it’s personality.
So, we engaged the biggest personalities in Bergen County to help us promote all that Bergen County has to offer. From Z100 iHeartRadio host Danielle Monaro, to Cake Boss Buddy Valastro, to Shark Tank’s Barbara Corcoran, to News Anchor Lori Stokes.
The results? 27 million impressions, and a significant spike in visits, hotel occupancy and spend.
